Ali Donat
Ali’s main issues with his site were how his information was organised. He had a lot of information on each page, which made it unreadable for potential clients who want their questions answered quickly. He also had the issue of having Turkish clients who would need to translate his website.
The KPIs for the site were: organised information that is intuitive to the reader, a Turkish translation button, a colour palette and design that reflected his therapeutic background and coaching background (balancing both soothing and motivating colours).
The result is a website that provides a positive user experience with a well-designed interface, relevant content, and the ability to translate his entire site with the click of a button.
